Shining a light on the leading UK smart ticket provider
Brand strategy and development
Project: Brand refresh
ITSO was originally a government backed non-profit organisation, set up to deliver smart ticketing for national travel (outside of TfL). Now no longer funded and mandated by the government, ITSO treads boldly into the future on its own.
The reasons ITSO are good at what they do weren’t being communicated well enough through its brand. It had little presence and only a small selection of staff, members and suppliers bought into its value.
In order to get to know the real reasons behind the existing brands negativity we set about establishing a full brand research process and reporting. We developed a set of stakeholder questionnaires and conducted brand awareness workshops.
The results from these exercises pointed us towards the chosen refreshed brand outcome. A brand that speaks more effectively to both its customers and internal stakeholders and better tells the story of ITSO’s strenghths. By introducing new brand elements such as icons, the spotlight mechanism and the new footer illustration ITSO are now able to say more with less reliance on dry technical copy.
'I chose Stamp for many reasons. Outstanding design and creative skills aside, they are professional, flexible, responsive, and really care about understanding your business. From it's history, objectives and aspirations, Stamp get under the skin of your company to truly understand the industry, where you are in that market and use that knowledge to deliver the right solution.'
Julie Liburd - Marketing Manager - ITSO